WhatsApp marketing automation means using software to send, receive, and manage messages without doing it manually every time. It works through the WhatsApp Business API, a significant step above the free WhatsApp Business app. The API lets you run chatbots, send bulk notifications, connect your CRM, and handle hundreds of conversations at once from one dashboard. The free app works for solo business owners, but the moment your message volume crosses 50 a day, the API is where you need to be.

WhatsApp marketing automation means using software to send, receive, and manage messages without doing it manually every time. It works through the WhatsApp Business API, a significant step above the free WhatsApp Business app. The API lets you run chatbots, send bulk notifications, connect your CRM, and handle hundreds of conversations at once from one dashboard. The free app works for solo business owners, but the moment your message volume crosses 50 a day, the API is where you need to be.