How’s Meta Ad Library Used for Facebook & Instagram Ads?
Meta ad library is widely used to research and analyze ads running on Facebook and Instagram by offering full transparency into active and past campaigns. Marketers can search by brand name, keywords, country, or ad category to review creatives, ad copy, formats, CTAs, and campaign duration. By studying competitor strategies inside meta ad library, advertisers gain insights into trends, messaging styles, and creative testing. Using meta ad library helps improve Facebook & Instagram ad planning, reduce testing costs, and create more effective campaigns.