The Birth of Streetwear: From Pavement to Runway

The roots of streetwear can be traced back to the streets of New York City in the late 1970s and early 1980s. Born from the fusion of urban subcultures like hip-hop, skateboarding, and graffiti art, streetwear emerged as a form of self-expression for the youth of inner-city neighborhoods. Brands like Stussy, Supreme, and Nike's Air Jordan line were among the trailblazers that