The 7 Functions of Marketing: A Comprehensive Guide

Marketing isn't just about advertising; it's a multifaceted discipline encompassing seven core functions: product/service management, marketing information management, pricing, promotion, selling, financing, and distribution. Each function plays a pivotal role in crafting strategies that align with consumer needs and business goals. For instance, effective marketing information management provides insights into customer behavior, informing product development and promotional tactics. By understanding and implementing these functions cohesively, businesses can enhance customer satisfaction, streamline operations, and boost profitability. Explore this comprehensive guide to grasp how each function interconnects and contributes to marketing success.​