Content strategy and migration are integral parts of CMS website design. This involves planning what content will be featured, how it will be organized, and optimizing it for web readability and search engines. For existing websites, content migration from the old site to the new CMS is a meticulous process that ensures all valuable information is transferred accurately and efficiently. High-quality, relevant content is the magnet that attracts visitors, and a CMS simplifies its ongoing management, allowing for regular updates and expansion, which is vital for maintaining audience engagement.