Everything You Need To Know About Brand Salience – Targetorate Consulting

Brands are constantly fighting for recognition and awareness among consumers. This statement holds true as 82% of marketers say brand awareness is the most important goal, followed by sales and lead generation (CMI). But, in the fight for market share, brand salience should be another priority. Brand salience is defined as the degree to which your brand is noticed by customers, particularly amid a buying decision. Typically, big and popular brands have higher brand salience whereas small brands have little to none.
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