Let’s look at what 2021 has in store based on fabulous predictions by marketing experts.
The Virtual Shift
Live events have proven to be miraculous for brands suffering the wrath of Covid. Your prospects will be driven towards these kinds of events and engage with you through them. Newest was when Netflix met Slack and there was on-demand live streaming of videos playing on-site. Not only can you connect with your prospects but such platforms allow them to interact with each other and relate to the problems in their lives.
Building a community
We have all attended out annual general meetings or a grand annual event virtually this year. As these shifts make people comfortable around them it also allows them to bond with its attendees. Singular events with fewer people focussing on one thing at a time are a no-go now. Reliable and verified sources sharing valuable information are valued as community leaders and can create a greater impact. People are now looking for value addition and a company should look forward to adding practical values to conversations.
New ways of online interaction
Many brands did take the virtual shift and move their events online but many failed miserably. Their failure was the fault of replicating the live event experience on an outdated model of software. Everyone is on Zoom and now creating something called ‘zoom fatigue’. Companies are now wondering how to target this crowd online and engage before and after an event online. The demand for engagement is premier this year and organisations should focus on building meaningful as well as long-lasting connections with their audiences.
Read More https://www.idotcommers.com/digital-marketing-trends-2021-trends-to-watch-in-2021/